NVAR CARES LOGOS
Developed for a charitable organization within The Northern Virginia Association of Realtors®, The NVAR Cares logo was redeveloped to reflect the core values of the organization: giving back, helping those in need, and fostering a spirit of service across Northern Virginia. 
KEY GOALS: MODERN. ON BRAND. EXPRESSIVE.
THE CHALLENGE: REBRAND THE MAIN LOGO AND RELATED AWARD LOGOS!
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To begin, a simple icon was created. The thought process was "helping hand" and "giving back". 
The Stakeholders enjoyed the minimalism, but wanted something more original, something no other charities might have.
 
Requested content: Hands. Hearts. People. House.

Preliminary Designs
The original options helped to create a baseline. We were on the right track, but need something more...
Requested cHanges: 
More integrated use of elements.
Uniqueness.​​​​​​​
Final DesignS
The Main Cares logo was established first. The award logos were quickly developed by extracting key elements from the main logo, with a rooftop 
and a heart tying the 3 logos together.
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